Effective corporate branding consists of placing company logos in as many areas as possible. That includes printing and embroidering the logo onto laptop sleeves, polo shirts, baseball caps, and more. The end product can be given away at conventions to spread brand awareness, having employees wear shirts to identify themselves and the company, and items used for daily use in various ways. Getting custom embroidery for your Delaware County, PA, business giveaways and uniforms rounds out your efforts at improving your brand awareness without overdoing it. Here’s a look at the benefits of custom embroidery for branding.
Custom Embroidered Giveaways Act as Free Marketing
Giving away embroidered items, such as baseball caps, patches, or shirts, tends to be coveted by attendees as they’re perceived as high-quality items. They’re also a way for attendees to show loyalty to a brand, or just enjoy wearing the item. This results in free advertising for your business as their wearing of your logo spreads awareness of your company’s existence and services.
Makes Employees Easily Identifiable
People need to be able to associate an employee with their employer at a glance. Giving your employees shirts with a custom embroidered logo makes it easy for customers to make that association, and get the most out of the time they have to interact. In turn, your employees don’t have to worry about losing their badge or pin and don’t have to identify who they work for repeatedly.
One of the benefits of shirts with custom business embroidery is that who they work for and what they can provide is communicated in seconds to the customer. Employee names and positions can also be added under the logo, so attendees know who’s who. Positions can be further reinforced by selecting different colors for each level of authority and creating a visually understood hierarchy.
Creates a Feeling of Association
Giving out items with custom embroidery from a Philadelphia, PA, business essentially tells the customer that you want them to be associated with your company. When the recipient wears the item with the logo, they tell anyone who sees it that they’re on your team. In turn, this generates positive feelings towards your business from the recipient. It also impresses the viewer that your company puts effort into generating goodwill with its current and future customers.
Reinforces Brand Identity
Your logo plays a major role in the identity of your brand, but if no one sees it, it doesn’t gain the recognition it needs. Using custom embroidery for employee uniforms, giveaways at conventions, and items like computer sleeves all work towards a highly visible form of passive marketing of your company. Your employees carry the logo wherever they go, which shows they’re your representative. The viewer is able to form this association at a glance, and their positive interactions with your employees serve to reinforce their recognition and opinion of your business when they see the logo.
Longevity and Durability
Embroidery is applied to a garment or item using materials and techniques that give it strength and durability. Your logo looks fresh and retains its coloration for quite some time. What that means is that shirts you use for company uniforms won’t need short-term replacements, giveaways are used for years, and more money can be put towards the introduction of new embroidered items to use as you see fit.
Start Expanding Your Corporate Branding Efforts With Embroidery
At Eberhart’s, we’re the best custom apparel company in Philadelphia. We’re here to guide you through the custom embroidery process from start to finish. That includes taking your logo and turning it into a finished embroidery design that’s identical to your drawing. Our experts help you with color choices, explain what can be embroidered and how, and ensure that each item is completed to your specifications.
